Copywriting / Lucinda Herbert

Copywriting

Can't find the right words?

Words have the power to connect. Whoever you want to reach, clean copy will cut through the noise and lead the right people to your business.

Client projects

9th August 2021

Rufus Finds More Time

I was approached by a children's author to produce some web copy to promote her new book. I used the book as a guide to establish a fun and informal tone of voice that would appeal to young children and their parents/carers.

Perfect Weight, Happy Life • 9th August 2021

Perfect Weight, Happy Life

My client was setting up as a health coach and I worked with her to produce sales copy and a biography that would appeal to women over 40 looking to lose weight and improve their health and fitness. I also worked with her on a series of blogs, podcasts, and social media posts to establish her brand

Sweetie Pet Products • 29th July 2021

Planning a beach trip with your dog?

The seaside is the ideal place to keep your dog cool on a hot summer day, and many dogs will love the exciting new smells and textures - from the sand in their fur, to chasing seagulls, to the irresistible aroma of fish 'n' chips. A trip to the beach is great fun for your dog, but there are a few things to consider before setting off. Sadly many of the most popular tourism hotspots don't allow dogs during summer season but the good news is that there are plenty of dog-friendly beaches in the UK

InYourArea.co.uk • 21st March 2021

Unemployed and over 50 - what are my options?

Getting made redundant is hard at any age, but especially for over-50s. Here's a few things that can help you to bounce back.

Testimonials

Cooperating with Lucinda is always a great experience. Our valuable and reliable partner was recently responsible for creating our Blog articles with SEO keywords that would support our website. Professionalism, efficiency, creativity and flexibility are Lucinda's main characteristics. Understanding our needs and expectations to achieve the strategic goals we set is always for her a priority. Her positive thinking, proactiveness and respect added value to our collaboration and simplified the project execution. Thank you"

Christine, Sweetie Pet Products

There’s always a niggling doubt that journalists will misinterpret what I’ve said for a more sensational story. You certainly haven’t. Your article is so informative and reassuring."

Janet Dowling, Hypnotherapist